Technical SEO
Sites that load fast and pass Google's Core Web Vitals, the baseline Google checks before it even looks at your content.
SEO & GEO
Ranked In Google. Cited By AI. Both At Once.
Search and content work that gets you into Google's organic results and into the answers AI tools like ChatGPT, Perplexity and Google's AI Overviews give your customers.
What's included
Content that ranks
Pages built around the real questions buyers ask, not keyword stuffing. Google itself flags stuffing as a spam signal.
AI visibility (GEO)
Structured so ChatGPT, Perplexity and Google's AI Overviews can lift a clean, citable answer straight from your page.
Structured data
Clean, accurate schema markup, so search engines and AI tools understand exactly what is on the page.
Digital PR
Getting your brand talked about beyond your own site. Independent research ties outside brand mentions to AI citations more strongly than backlinks.
Ongoing freshness
Pages get revisited and updated, not published once and abandoned. Google and Bing both cite recently updated content more often.
SEO and GEO, side by side
They overlap more than they compete: a fast, well structured, genuinely useful page tends to win at both. But they are judged differently, and a page built only for one can miss the other.
| SEO | GEO | |
|---|---|---|
| Goal | Rank in Google's search results | Get cited inside an AI generated answer |
| Where you show up | Google and Bing search results pages | ChatGPT, Perplexity, Google AI Overviews, Bing Copilot |
| What wins | Relevance, backlinks, technical health | Original data, clear structure, named sources, freshness |
| How it's measured | Rankings and organic traffic | How often you get cited or mentioned in an answer |
Why both, now
Google's AI Overviews are built on top of normal indexing and snippet eligibility, which Google states directly: there is no separate file or markup required, your page just has to already be crawlable, indexed and well structured. Google's AI Mode goes further and splits one search into many related sub-questions behind the scenes, so a page that answers a topic in depth gets picked up repeatedly instead of once.
None of this replaces classic SEO. A page still has to load fast, be mobile friendly and pass Google's Core Web Vitals before Google evaluates its content at all. GEO adds a second, separate bar on top: the page also has to be structured so an AI model can lift a clean, self contained answer out of it, with a real source attached.
Ready to show up in both?
Send us your site and we will tell you honestly where you stand on each side of the table above.
Get a Free Quote